Approved Aug 18, 2026. Source of truth: 14_WEBSITE/03_PAGE_COPY/PRIVACY_AND_DATA_PRACTICES.md. Last updated: August 27, 2026.
The short version
We are a small advisory firm. We collect very little, we are direct about what we do with it, and we do not sell it.
We do use what we learn — including responses to our assessments and tools — to conduct research, improve what we offer, and inform our published work. We would rather say that plainly than bury it.
Four commitments that hold regardless of how our tools change:
- We do not sell your personal information. Not to data brokers, not to list vendors, not to anyone.
- We do not give your information to third parties for their own marketing.
- We never publish an identifiable organization's assessment responses without that organization's written permission.
- We ask you not to send us confidential material, and our tools are designed so you don't need to.
1. Who we are
Signal & Context Advisory LLC, a limited liability company organized under the laws of the District of Columbia, operating as Signal & Context Advisory.
330 Rhode Island Ave NE, Suite 307, Washington, DC 20002
contact@signalcontextadvisory.com
We are a US-based firm serving US-based organizations, and this page is written for that. If you are contacting us from outside the US, write to contact@signalcontextadvisory.com with any questions about your information and we will answer them.
2. What we collect
What you choose to give us
- Your name, email, organization, and role — only if you enter them. None of it is required to browse the site or use our tools.
- The content of your message when you contact us.
- Scheduling details if you book time with us.
- Assessment and survey responses — see Section 4.
What is collected automatically
Basic technical information when you visit: IP address, browser and device type, pages viewed, and the page you came from. This is standard web-server data that our website platform records.
Cookies
Our site is built on Wix, which sets cookies necessary for the site to function and may set functional cookies. Section 8 lists what is currently in use.
What we ask you not to send
Please do not send confidential, proprietary, personal, or regulated information through our website, our tools, or unencrypted email. That includes trade secrets, non-public financial information, customer or employee data, security details, and anything covered by a confidentiality obligation you owe to someone else.
These are general-purpose business channels. They are not built or contracted for confidential material, and sending it to us does not create a confidential relationship or an engagement. If we receive something that appears to fall into this category, we may delete it and tell you we have done so. If you need to share sensitive material, write to contact@signalcontextadvisory.com first and we will set up an appropriate channel under a written agreement.
3. How we use it
We use information to:
- respond to you and deliver what you asked for;
- send you what you signed up for — research, notes, and occasional writing, which you can stop at any time;
- understand what we are seeing and improve our work — analyzing assessment responses, the questions people bring us, and how our tools are used, in order to build benchmarks, test and revise our own frameworks, develop and improve our advisory offerings, and decide what is worth researching and writing about;
- produce published research, in aggregated form only — see Section 5;
- decide what is relevant to you — if you have given us your details and agreed to hear from us, we may use what you told us about your industry, role, and situation to decide what we send you and what we suggest. That is the point of a diagnostic tool, and we would rather say so than pretend otherwise;
- run the business — accounting, records, security, and legal obligations;
- understand how the site is used, including through analytics tools.
We do not make automated decisions about you that produce legal or similarly significant effects. A person is accountable for our advice.
4. Assessments, surveys, and interactive tools
Your answers and your identity are separate
You can complete our assessments without telling us who you are. Name, email, and organization are not required to answer the questions or to see your result.
If you want your results sent to you, or want to keep talking, you can give us your details at the end. That is a separate, optional step. If you don't, we don't have them — there is nothing to delete, because we never collected it.
What we do with your responses
We use responses — including from people who stay anonymous — to build benchmarks, spot patterns in how organizations are adopting AI, develop and refine our frameworks and offerings, improve the tools themselves, and inform our published research in aggregated form. We keep and use this data on an ongoing basis, including after you receive your results.
If you also gave us your contact details, we use your responses to decide what is actually relevant to send you.
What we don't do with them
We do not sell them. We do not give them to advertisers, marketers, data brokers, or list vendors. We do not publish or describe an individual organization's responses without written permission. We do not try to re-identify data we have de-identified.
Please answer at a general level
Our questions are written so that you never need to disclose anything confidential. Please don't name individuals, include non-public figures, or enter anything covered by a confidentiality obligation. If you do anyway, we may delete it.
Results are not advice
An assessment result is a structured prompt for thinking — not an audit, a certification, or a professional recommendation. It reflects what you told us, at one moment, measured against a general model. Decisions with real consequences deserve a real conversation. See our Terms of Use.
5. Research and published work
What can appear in our published work: aggregated statistics across many responses; patterns and trends; de-identified composites, labeled as composites; and anything someone has given us written permission to use, in the form they approved.
What cannot: an identifiable organization's responses or results; anything a reader could reasonably use to work out who is being described; and client material from paid engagements, absent written permission.
Aggregation floor: we do not publish a statistic drawn from fewer than 15 responses, and we do not publish a breakdown so narrow that it functionally identifies a single respondent. This is our own chosen threshold, not an industry standard.
Our published work is only worth something if people can talk to us candidly. We treat that as a professional obligation.
6. Who else touches your information
We use third-party services to run the business. They handle information on our instructions, under contract, and are not free to use it for their own purposes.
We may use providers in these categories:
- website hosting and site platform
- email, documents, storage, and forms
- newsletter and email delivery
- scheduling
- website analytics
- customer and contact records
- AI and productivity tools used in our own work
- accounting, legal, and insurance
Section 8 lists what is actually in use today. We will also share the current list on request.
A note on services you might not think of as "sharing": when we use a hosted platform — including a form built inside our own Microsoft 365 environment — your information sits on that provider's infrastructure. The provider is a processor working for us, not an independent recipient. We disclose it anyway, because you should know where your information lives.
We also disclose information where legally required, to our professional advisers, in a business sale or reorganization, and whenever you ask us to.
7. What we do not do
These are commitments, not descriptions of current convenience. They hold as our tools change:
- We do not sell personal information — not for money, and not for other valuable consideration.
- We do not provide your information to third parties for those parties' own marketing.
- We do not sell, license, or provide assessment data to data brokers, list vendors, or marketing companies.
- We do not use client-confidential material in published work or in other clients' deliverables without written permission.
- We do not attempt to re-identify data we have de-identified.
- We do not use your information to train AI models. We do not train our own models on it. Model training is turned off in every AI tool we use, and has been since the firm started. For information collected through this site and for client-confidential material, we use business-tier services contracted so that our inputs are not used to train the provider's models.
We do build and improve our own frameworks, benchmarks, and scoring methods using aggregated and de-identified data from our tools. That is a different thing from training a model, and it is described in Sections 3 and 4.
8. What is running right now
A dated snapshot. We update this section when it changes, rather than rewriting the page.
As of August 27, 2026:
| Website platform | Wix (Wix Headless) |
| Forms and surveys | Wix Forms and Wix Data, on our own Wix site |
| Website analytics | Wix built-in analytics |
| Advertising or marketing pixels | None in use |
| Email / newsletter platform | None in use |
| Scheduling tool | None in use |
| Customer records system | None in use |
| AI tools used in our work | Microsoft 365 Copilot (business tier), ChatGPT, Claude, and Google Gemini. Model training is disabled in all of them. |
Have we sold or shared personal information for advertising? No. In the twelve months before the date above, we have not sold personal information and have not shared it for cross-context behavioral advertising, as those terms are used in California law.
9. What may change
We would rather tell you where this is going than surprise you later.
As the firm grows we expect to add website analytics, an email newsletter platform, a scheduling tool, and a contact records system. Those fall within the categories in Section 6 and would not change any commitment in Section 7.
If we ever add something that would change a commitment in Section 7 — for example advertising or retargeting pixels, which under California law can count as "sharing" personal information even when no money changes hands — we will update Sections 7 and 8 before it goes live, note the change in the log at the bottom of this page, and add whatever opt-out mechanism the law requires at that point.
We will not quietly broaden this page and treat information already collected as covered by the new version.
10. How long we keep things
| Inquiries and correspondence | 3 years from last contact |
| Newsletter details | Until you unsubscribe |
| Assessment responses with contact details attached | 24 months, then the link between them is destroyed |
| Assessment responses, de-identified | Indefinitely, for research and benchmarking |
| Anonymous assessment responses | Indefinitely — there is nothing identifying to delete |
| Website logs | 14 months |
| Accounting and tax records | As required by law |
De-identified data is kept indefinitely because a benchmark is only useful with history behind it. It is not linked to you, and we do not attempt to re-link it.
11. Security
We use access controls, multi-factor authentication on business accounts, encryption in transit, and the security of the enterprise platforms we run on. Access is limited to people who need it.
We are a small firm and we will say what that means: our security rests on disciplined practice and on the platforms we use, not on a dedicated internal security function. That is a real reason to take the request in Section 2 seriously.
No system is perfectly secure. If a breach affecting your information occurs, we will notify you and any required regulator as the law requires.
12. Your choices
Wherever you live, you can:
- unsubscribe from any email using the link in it, or by writing to us;
- ask what we hold about you, and get a copy;
- ask us to correct something;
- ask us to delete what we hold;
- tell us to stop using your information for research or business development;
- ask us anything about this and get a real answer from a person.
Write to contact@signalcontextadvisory.com. We will respond within 30 days. We will not treat you any differently for asking.
One honest limit: once responses have been aggregated and de-identified, we cannot pull your individual contribution back out — there is no longer any link between the data and you. We can delete everything identifiable and stop all further identified use. If you want a submission excluded from our research entirely, tell us within 24 months of completing it and we will exclude it.
Residents of California, Colorado, Connecticut, Texas, Virginia, and other states with consumer privacy laws have specific rights to know, access, correct, delete, obtain a copy, and appeal a decision. We extend all of them to everyone who asks, through the same address above. As stated in Section 8, we do not sell or share personal information, so there is nothing for you to opt out of. We do not collect sensitive personal information, and we do not conduct profiling that produces legal or similarly significant effects.
13. Client engagements
Information given to us inside a paid engagement is governed by that engagement's agreement, not by this page. In engagements we act on the client's behalf under written confidentiality terms. Client confidential material is used only to deliver that engagement, does not enter our research data in identifiable form, and does not appear in other clients' work. Named references and case studies require written approval of the specific text.
14. Children
Our services are for businesses and professionals. They are not directed to anyone under 18, and we do not knowingly collect information from anyone under 18.
15. Changes to this page
The "last updated" date at the top always reflects the current version, and the log below records what changed.
If we materially expand how we use information we have already collected, we will say so prominently on this page for at least 30 days.
16. Contact
Signal & Context Advisory LLC
330 Rhode Island Ave NE, Suite 307, Washington, DC 20002
contact@signalcontextadvisory.com
Privacy questions, requests, and complaints all go to the same address, and a person reads them.
Change log
| August 18, 2026 | Initial publication. |
| August 27, 2026 | Section 8 updated: forms and assessment responses run on Wix Forms and Wix Data, not Microsoft Forms. No change to any commitment in Section 7. |